Websites • E-Commerce • Business Operations
I help small businesses and growing companies improve their websites, make online ordering easier, and reduce repetitive work. Start with one focused project or get ongoing help moving things forward.
Based in Rancho Cucamonga. Onsite visits available across Southern California, with remote support between visits.
What I do
Whether you run a local shop, a service business, or a larger operation, we can start with the problem that matters most. Focused projects and ongoing support are both welcome; you don’t need a monthly retainer to get started.
Find out what to fix first. I review how customers find you, request a quote, book, or buy—and how your business handles the work that follows.
Best for: businesses that know something is underperforming but need clarity on what to fix first.
A focused project to improve your website, simplify a customer task, or fix a workflow. We agree on the scope, deliverables, and price before work begins.
Best for: a small business with a specific need or an established team with a project to get finished.
Ongoing senior product and digital operations support for companies that need experienced leadership without another full-time executive.
Best for: founder-led teams, growth-stage companies, and organizations between senior hires.
I identify repetitive work, fragmented workflows, and information bottlenecks, then help turn them into useful systems.
Best for: teams that want measurable operational improvement—not an “AI strategy” presentation.
Selected experience
Enterprise platforms, startups, subscription media, physical products, and businesses where the owner is also the person packing the orders.
Senior product leadership for a large B2B e-commerce business, working across customer experience, platform capabilities, business priorities, technology, and cross-functional execution.
Built a physical-product business end to end: concept development, CAD, prototyping, additive manufacturing, photography, Shopify, Etsy, wholesale, fulfillment, marketing, and operational automation.
Helped take a subscription video-on-demand product from concept to launch in roughly three months, combining product, content, commerce, technology, and customer experience.
Worked across web, CRM, ERP, e-commerce, mobile, dealer applications, and connected customer experiences in a complex automotive technology environment.
About Nathan
My career has never fit neatly into one box. I started in technical infrastructure, built and operated a digital media business, worked across streaming media, analytics, automotive technology, enterprise systems, and e-commerce, and later moved into senior product leadership.
Today I’m most useful when a business has an important problem that crosses functions and needs someone who can understand the business goal, talk to the technical people, think through the customer experience, and keep pushing until something actually works.
I’m based in Rancho Cucamonga and work with small businesses and larger teams across the Inland Empire, Orange County, and Los Angeles. Onsite visits let me see your operation and work directly with the people doing the job. I’m available for focused projects, ongoing support, and advisory work, locally or remotely.
Start a conversation
Tell me a little about your business and what’s getting in the way. A website fix, easier ordering, less admin, or a bigger project—all are welcome. You don’t need a technical brief; I’ll review your inquiry personally.